Use a tailor’s measuring tape (or a string, which you can later measure with a ruler). Wrap it around your head as follows:

1. Start at the back of your head, along the hairline.
2. Move above your ears, following the hairline.
3. Finish along the hairline at your forehead.

The tape should be snug but not tight.

S 52–54 cm
M 55–57 cm
L 58–60 cm

The inner filling of the hat (push-up layer) is flexible. Before trying it on and after washing, it should be well kneaded. You can move it lower or higher depending on the desired silhouette. Play with it! The brand label should be positioned exactly at the back of the head.

If you have short hair, tuck it neatly into the hat. If you have long hair, do not use a hair tie or other accessories (the hat may not fit). To ensure the hat sits nicely and comfortably, distribute your hair under the hat. One option is to twist it into a neat rope and spread it evenly around your head.

We recommend to hand-wash your hats in warm water. There were cases when the hats were accidentally washed in the washing machine on 60°, and they still survived, however this is a very extreme method, despite the fabrics’ quality.

Push-up hats will best dry on a dummy or a mannequin, hung or on a radiator. Knead the inset after drying in order to spread out the filler.

The temperature range for our jersey push-up hats is from -10°C to +25°C. However, in practice, everyone has different temperature sensitivity. For example, while I personally find it too warm at +25°C, we have customers in Israel who prefer jersey even in extreme heat (thanks to this amazing fabric for its super versatility and comfort) -some even swim in the sea wearing our hats.
Try it for yourself 😊

If you’d like this headwear in other colors or materials (linen, muslin, cotton), please contact us.
We're happy to create beauty for you!

Delivery is carried out by Russian Post. There is no postal service to Ukraine, Poland and Australia. Based on experience, delivery to Europe or Israel takes 10-14 days. Over many years of operation, Russian Post has never lost or damaged our shipments. The shipping cost does not depend on the number of items in the cart.

We have many friends around the world who love our hats, especially in Israel. People often fly and travel. We always try to help and arrange «hand-deliveries» to save you on shipping costs. You are welcome!

If the hat doesn’t fit you (we’re very sorry if that’s the case), we will refund the full cost of the hat or exchange it for another one. Shipping costs are covered by the buyer.

Contact us with any questions!

We have many friends around the world who love our hats, especially in Israel. People often fly and travel. We always try to help and arrange «hand-deliveries» to save you on shipping costs. You are welcome!

Behind the logo of «Shapkoterapia»* stands me—Evgenia Elinson.
Hello!

I am the one who communicates with you through messengers and manages the social media accounts. I am almost 40 years old, divorced, and live in Moscow with my four children. I work in an office in the IT sector, embodying something of a «strong and independent» woman 😏❤️

Despite my demanding profession as a software engineer, I have always been deeply connected to creativity. I painted, sewed toys, and, in general, lived by the idea that «a mathematician who is not also something of a poet will never be a complete mathematician» (a phrase attributed to Karl Weierstrass).

My journey with headwear began during my marriage when, following religious customs, I had to cover my head. However, I struggled to find anything beautiful, comfortable, and aligned with my casual style. This led me, in collaboration with my mother—a talented fashion designer—to create hats with a unique «push-up effect». Together, we crafted pieces that are not only practical but also stylish, blending tradition with modern aesthetics.

So, that’s my story in a nutshell. You’re welcome to reach out, ask questions, or just say hello—I’m here for it all!

Love, peace and hats for everyone! ✨️🙏

* In Russian shapka means hat. So, it turns out to be «Hatterapy».